Serena is a Mediterranean-inspired community by Dubai Properties, offering townhouses and villas for sale at affordable prices. Designed for family living, it features lush parks, retail, fitness centers, and leisure amenities in a self-sustained setting.
Serena is a Mediterranean-inspired community by Dubai Properties, offering townhouses and villas for sale at affordable prices. Designed for family living, it features lush parks, retail, fitness centers, and leisure amenities in a self-sustained setting.
Serena covers approximately 8.2 million sq ft and is divided into three major residential phases — Bella Casa, Casa Dora, and Casa Viva. Each cluster is designed in a warm Mediterranean architectural style, with terracotta roofs, stucco facades, and shaded courtyards.
The community includes landscaped parks, fitness centers, swimming pools, and shaded children’s play areas, supported by retail and convenience outlets at the Central Plaza. Serena’s design reflects the charm of southern Europe while maintaining the practicality of a modern, self-contained neighborhood in Dubai.
Downtown Dubai
20 minutes
Dubai Marina
20 minutes
Dubai International Airport (DXB)
35 minutes
Al Maktoum International Airport (DWC)
45 minutes
— Family-focused master community in Dubailand by Dubai Properties
— Mediterranean-style townhouses and villas with lush landscaping
— Central Plaza with retail, cafés, restaurants, and daily services
— Multiple swimming pools, gyms, sports courts, and play zones
— Walking trails, dog-friendly parks, and shaded gardens
— 24/7 gated security and dedicated community management
— Proximity to schools, healthcare centers, and major roads
Serena consists primarily of 2- to 4-bedroom townhouses and semi-detached villas, offering generous living spaces, private gardens, and covered parking. Each sub-community features distinct architecture but shares consistent design language and access to shared leisure facilities.
Bella Casa — the first phase, known for its Mediterranean-inspired façades, community pool, and park views.
Casa Dora — the second phase, featuring Portuguese-style homes and larger green courtyards.
Casa Viva — the final phase, blending modern touches with Spanish design and expanded recreational zones.
2-Bedroom Townhouses — from ~AED 1.4M
3-Bedroom Townhouses — from ~AED 1.8–2.2M
4-Bedroom Semi-Detached Villas — from ~AED 2.8–3.2M
Rental yields in Dubailand communities such as Serena range around 5–6%, depending on size and furnishing.
— Freehold ownership for UAE residents and international buyers
— Competitive pricing among family townhouse communities in Dubailand
— Stable rental demand supported by long-term residents and proximity to schools
— Established infrastructure, with retail and leisure options already operational
— Potential long-term value growth as Dubailand continues to expand
Although Serena is now a mature community with limited new launches, it remains an appealing resale and rental market for investors seeking stable returns and family-oriented tenants.
Serena promotes a healthy outdoor lifestyle through landscaped parks, jogging trails, and community squares. Residents enjoy leisure amenities such as pools, gyms, and picnic lawns, while families benefit from nearby nurseries, schools, and supermarkets.
Shopping & Dining:
— Community retail at Central Plaza
— Mudon Community Centre and Arabian Ranches Souk (10 minutes)
— Dubai Outlet Mall and Cityland Mall (15–20 minutes)
Recreation:
— IMG Worlds of Adventure (20 minutes)
— Dubai Miracle Garden & Butterfly Garden (15 minutes)
— Arabian Ranches Golf Club & Dubai Polo & Equestrian Club (15 minutes)
Beaches:
— Marina Beach and Jumeirah Beach — approx. 30 minutes by car
Serena is strategically positioned near Emirates Road (E611) and Academic City Road (D54), ensuring quick access to Dubai’s main highways. Public transport options are limited, so private cars remain the preferred mode. Future transit plans in Dubailand aim to improve connectivity to nearby metro extensions.
Fairgreen International School — sustainability-focused IB curriculum (10 min)
GEMS Metropole Motor City — British curriculum (15 min)
Jebel Ali School — well-known British school in nearby Mudon (15 min)
Blossom Nursery and Step by Step Nursery — early learning options in Mudon and Arabian Ranches
Aster Clinic and pharmacies within the community
Mediclinic Parkview Hospital — 20 minutes away on Umm Suqeim Road
Emirates Hospital Day Surgery (Motor City) — 15 minutes drive
Frequently Asked
Questions & Answers
What is Serena in Dubai and who developed it?
Serena is a Mediterranean-themed residential community in Dubailand developed by Dubai Properties. Serena offers family-oriented townhouses and villas surrounded by green spaces and leisure facilities.
Where is Serena located?
Serena is located in Dubailand, near Emirates Road (E611) and Academic City Road (D54). The community provides convenient access to Downtown Dubai, Dubai Marina, and major schools and shopping centers.
Is Serena a freehold area?
Yes, Serena is a freehold community, allowing both UAE residents and foreign investors to own property with full ownership rights.
What types of properties are available in Serena?
Serena includes 2–4 bedroom townhouses and semi-detached villas, each designed with Mediterranean architecture and modern amenities.
What is the investment potential of Serena?
Serena offers stable rental yields of around 5–6% and long-term capital appreciation due to high family demand and limited supply of affordable townhouses.
Is Serena family-friendly?
Yes, Serena is one of Dubai’s most family-friendly communities, featuring schools, nurseries, parks, sports courts, and secure gated surroundings.
What is life like in Serena, Dubai?
Life in Serena combines suburban tranquility with practical convenience — residents enjoy parks, pools, community centers, and quick access to Dubai’s main attractions.

Yulia Berezhnaya
Senior Sales Advisor
of Metropolitan Premium Properties

+971 58 648 8888
Office 1913, Al Manara Tower
Business Bay, Dubai, UAE